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All Hair is Welcome
11 collections created for every
hair type, texture and style,
every bottle is full
of super stuff
we hunted down one of the most potent natural ingredients on the planet, sea buckthorn. this “superfruit” is one of the few plant sources of the fatty-acid omega 7 (typically found in fish oil) making it the ultimate holy grail ingredient for healthy hair and scalp.
#1 Professional Hair Brand In the U.S.*
Backed by State-of-the-art science and a legacy of innovation that dates back to 1960, Redken was the first company to take a scientific approach to hair. PROTEIN+MOISTURE+ACIDICpH=HEALTHYHAIR
Powered by science and perscribed by pros. We deliver powerful transformation with one end goal-to preserve the health of your hair.
How Olaplex Heals
Our patented OLAPLEX bond-building technologypenetrates on a molecular level in all hair types.
Bis-Aminopropyl Diglycol Dimaleate - a single molecule, works in a unique way to quickly and effectively repair broken bonds and restore healthy hair.
This active ingredient is included in every one of our products, imparting them with reparative and protective characteristics.